The Private Realtor
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About Us

A private way to buy,
sell and invest.

Born in Prime Central London and built for Dubai — The Private Realtor is a property advisory founded on a single, uncompromising principle: one property, one realtor.

Our StorySpeak With Us

Our Philosophy

“Real estate is not about transactions; it is about protecting interests, creating lasting value, and building trusted relationships through discretion, integrityand exceptional results.”

Dema Salehi — Founder & CEO

Our Story

From Mayfair to the Marina

A brand that began by rewriting how prime property is sold in London — and carried that conviction to Dubai.

01London

A New, Personal Way to Buy and Sell

The Private Realtor began in Prime Central London — three realtors with more than two decades of combined experience, at the top of their game, who chose to work solely for their clients. They rejected the factory-line agency model in favour of a single promise: one property, one realtor.

02The Model

Senior Representation, Start to Finish

Instead of junior negotiators and lacklustre viewings, every instruction was handled personally by a senior partner — professional photography, videography, pre-sale advice and complex negotiation, all under one roof. Word travelled quickly among London's discerning buyers and sellers.

03Dubai

The Model Comes to the Gulf

Led by Founder & CEO Dema Salehi, The Private Realtor Dubai brings that same private-advisory approach to prime and super-prime residential, commercial and investment real estate across the emirate — connecting Prime Central London with the fastest-moving luxury market on earth.

Dema Salehi — Founder & CEO of The Private Realtor Dubai

Meet the Founder

Dema Salehi

Founder & CEO | The Private Realtor Dubai

Co-Founder | The Private Realtor London

Dema Salehi is the Founder & CEO of The Private Realtor Dubai and Co-Founder of The Private Realtor London, a private property advisory specialising in prime and super-prime residential, commercial, and investment real estate across Dubai and Prime Central London.

Trusted by high-net-worth individuals, family offices, investors, and international buyers, Dema is recognised for her discretion, strategic negotiation skills, and access to exceptional on and off-market opportunities. Her expertise spans acquisitions, disposals, investment advisory, and complex real estate transactions — a seamless end-to-end service from first consultation through to completion.

Through her extensive international network of investors, developers, legal advisors and finance professionals, Dema delivers a highly personalised approach built on trust, integrity, and long-term relationships.

What Sets Us Apart

The Private Difference

One Property, One Realtor

Every property is handled end-to-end by a single senior advisor — never passed to an unfamiliar negotiator. The person you meet is the person who sees it through to completion.

Discretion by Default

Trusted by high-net-worth individuals, family offices and international buyers, we operate quietly — protecting privacy across on and off-market transactions alike.

Strategic Negotiation

A track record of navigating complex sales. Our clients save, on average, more than double our fee through disciplined, evidence-led negotiation.

Available Seven Days

A large network of local and international clientele across time zones means we work when you need us — seven days a week, from first viewing to final signature.

A Curated Network

Beyond buyers and sellers, we open doors to vetted surveyors, solicitors, architects, developers and finance partners — everything a transaction quietly requires.

Interests, Not Transactions

We measure success in relationships that outlast the deal — honest advice, protected interests, and lasting value created for every client we represent.

21+

Years of Combined Expertise

2

Home Markets — London & Dubai

1:1

One Property, One Realtor

7 Days

A Week, Across Time Zones

The Opportunity

Why Dubai,
why now

For a generation of international buyers, Dubai has shifted from a place to visit into a place to build. Zero personal tax, long-term residency, record liquidity and genuine safety have made it the natural counterpart to London for private capital.

We advise clients who move fluidly between both cities — and we know exactly what makes a purchase here worth making. The window is open; our role is to help you enter it on the right terms.

Dubai skyline
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Personal Income & Capital Gains Tax

Dubai remains one of the few global cities where luxury property ownership carries no personal income or capital gains tax — a decisive advantage for international investors and relocating families.

10-Year

Golden Visa Residency

A qualifying property investment unlocks long-term UAE residency for you and your family. For London and European clients, it has turned Dubai from a second home into a genuine base.

AED 2.5T+

Record Market Momentum

Transaction volumes and prime values continue to reach new highs, powered by global capital inflows, world-class infrastructure and a government that plans in decades, not quarters.

6 Hrs

From London to the Gulf

A single flight connects two of our home markets. As capital, families and family offices move between London and Dubai, we sit precisely on that corridor — advising on both sides.

Insights

Perspective on a moving market

Market analysis, residency guidance and lifestyle intelligence — the thinking that informs the advice we give.

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One Property, One Realtor

Let's talk, privately.

Whether you are acquiring, selling or building a portfolio across Dubai and London, one senior advisor will handle it from first conversation to final completion.

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